If your an internet marketer, affiliate marketer, entrepreneur or someone who wants to use internet marketing on social networks, there are a few tactics and strategies you’ll need to consider before going after your intended target market. Taking the time to carefully construct a social marketing campaign plan can be the difference between success and dismal results. Here are 7 marketing strategies, tactics and questions I would consider before attempting to use social media and social networks for marketing online.
1. What is the Ultimate Goal you are Wanting to Achieve?
Are you wanting to use social networks to brand yourself or your company? If so, then your approach would be entirely different than someone who is simply wishing to create numerous backlinks from high authority page ranked social sites. A branding campaign would obviously require a bit more time and effort. If your simply taking the shotgun approach and trying to get backlinks in an effort to rank highly in the search engines, In other words, once you have used the social bookmarking sites and have created social network profiles that have a link pointing back to your site.
2. Hobby or Money Site?
If your utilizing social networks to promote your hobby/special interest site then you probably don’t need to overthink your overall social media campaign. On the other hand, if your in this to make money, then your social networking profile and efforts need to reflect this in a balanced way. Add a fair amount of info, photos, videos and content to your profiles so that you do not give off the vibe that your simply on the social site to promote yourself or your site. Take the time to search out friends with relevant interests, Lastly, remember that your trying to drive potential prospects into your sales funnel or your offer.
3. Who is your Target Audience/Market/Niche?
This may seem obvious to some, but you should consider who it is your trying to market to on social networks. Hopefully you’ve done your homework, researched your niche and determined the demographics of who is most likely to be interested in your offer or what your promoting. For example, lets say you’ve identified that males between the ages of 45-55 are more likely to be interested in your offer, website your promoting, etc. It would not make much sense to spend an enormous amount of time on a social network who’s main user audience generally tends to be 14-21 years old. It’s a lot like traffic generation.
4. Consider Outsourcing Your Social Networking Efforts
It can be quite tedious and time consuming to create profiles, upload content, manage friends requests, and everything else that goes along with participating and marketing on social networks. If you have the financial means to do so, you may want to consider outsourcing the tasks of signing up on social networks and maintaining the day to day activities that go with it. If your just starting out, and have more time on your hands than money in your pocket to burn, you’ll probably want to manage your social profiles yourself. On the other hand, only you can determine what your time is worth.
5. Consider Purchasing Advertising Space
Most social networks offer advertising space and in most cases it’s relatively inexpensive. Maybe you would like to determine whether its even worth creating a presence on a certain social site. Why not run a small test campaign to see how responsive your target audience is on a given network? Most sites enable you to drill down by various demographics for your ad campaigns, use that to your advantage and test the waters out. If your ads and offers are converting, keep the ad running and then take the time to either create a presence on that social network or outsource that task.