face2face is a location-aware smartphone app that solves the problems of privacy and safety that have become synonymous with social networking – so that more people can benefit from the advantages that come from knowing which friends are nearby.

By using general proximity – never precise location – face2face keeps you connected but private, sharing information between friends who are near each other and no one else. We tell you your best friend is around the corner, but we don’t tell you what coffee shop he’s in; we don’t tell him you’re doing your laundry. We make coincidences happen, finding the connections you’d otherwise miss, without sacrificing privacy.

face2face is for everyone who enjoys the way social networks have enhanced their online lives and are looking for a simple and secure solution that enhances, but does not overwhelm, their experience. Most location services are often too open, too quick to share information, and the more you use them, the worse it gets. By using proximity instead of precise location, by withholding information from people unwilling to share their own, face2face protects you while it connects you. It’s the first step toward our broader vision of a private, yet socially active lifestyle.